Sample SEO audit: a real outdated website, measured

Scores by category

• Technical45
• Content quality35
• Titles and tags50
• Structured data20
• Performance34
• Readability for AI45
• Images55

Findings

• Critical

  The site is very slow to load on mobile

  Measurement: Mobile LCP 11.1 s, total blocking time 1,580 ms, performance score 34/100 (Lighthouse lab measurement, simulated mobile; the test machine was slower than the reference, so the score may be slightly pessimistic)

  Fix: Lighten the homepage slider, load the main image first, remove unused scripts and serve images as WebP/AVIF.

• Critical

  Two versions of the site coexist (http and https)

  Measurement: Both the http and https versions respond (status 200) with no server redirect, and each declares itself the official version (canonical tag). On the https version, 4 CSS/JS files are blocked by the browser (mixed content, 10 insecure requests flagged by Lighthouse).

  Fix: 301-redirect all http traffic to https, fix internal http links and point every canonical to https.

• Important

  No new content in over 10 years

  Measurement: The latest blog post and the last page updates are over 10 years old (sitemap dates). 16 of the 23 pages crawled have fewer than 300 words, menus included.

  Fix: Expand service pages (indicative prices, timelines, service area, common questions) and regularly publish recent projects.

• Important

  Google is not told this is a local business

  Measurement: Structured data on 1 page out of 23 (homepage, WebSite type only). No LocalBusiness markup: no address, phone, opening hours or service area.

  Fix: Add full LocalBusiness (LandscapingBusiness) markup on the homepage and contact page, consistent with the Google Business Profile listing.

• Moderate

  Incomplete titles and descriptions

  Measurement: 7 of 23 pages have a title under 20 characters (a single word followed by a dash), 6 pages have no meta description, and the blog page has no H1.

  Fix: Rewrite each title as "Service + city + name" and write a unique description for every page.

• Moderate

  Misdeclared sitemap and broken link

  Measurement: The robots.txt file points to a sitemap that returns a 404 error (the real sitemap lives at another address). The homepage links internally to a 404 page.

  Fix: Fix the sitemap address in robots.txt, remove or redirect the broken link, and check server and WordPress updates.

Prioritized action plan

1. Force https (301 redirect), fix mixed content, and check server and WordPress updates.
2. Cut mobile load time: prioritised main image, lighter slider, WebP images, unused scripts removed.
3. Add LocalBusiness markup and check name/address/phone consistency with the Google listing.
4. Rewrite titles and meta descriptions on service pages, fix the sitemap entry in robots.txt and the broken link.
5. Expand service pages and publish at least one recent project per month, with clear answers to customer questions.

AI visibility: what was checked

Checked on 2026-10-11: robots.txt blocks no AI crawler (13 crawlers checked in the file, including GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot, Google-Extended: all allowed). Content is readable without JavaScript. No llms.txt file (404, optional file). Structured data limited to a WebSite type on the homepage: no business information (address, services, area) marked up for search engines and AI assistants. We did not measure whether the site is cited in AI assistant answers.

Method

Read-only audit run on 2026-10-11 with our SEO audit tools: homepage rendering on desktop and mobile, sitemap reading, check of which AI crawlers are allowed, a crawl capped at 30 addresses (23 distinct pages) and structured data analysis. Speed is a lab measurement (Lighthouse, Google's measuring tool, on simulated mobile): there is no real-visitor data, as Google's public API was unavailable that day. The overall score applies our weighting (technical 22%, content 23%, titles and tags 20%, structured data 10%, speed 10%, readability for AI 10%, images 5%). Category scores are assigned from these measurements; the speed score is the mobile Lighthouse score itself.